Background

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Mission and Goals

Mission Statement

  • To build our future rather than waiting for it to arrive.
  • To be aggressive in building programs through service to our Grower Partnerships and Customer Alliances.
  • To embrace challenges as potential opportunities by requiring teamwork and cooperation, facilitating our employees’ personal growth and expectations.
  • Growth & Opportunity (Adopted September 2001)

Vision Statement

  • To be recognized for Leadership, Innovation, and Integrity in our industry.
  • To achieve our full potential and to make our dreams become reality now, through dedication, teamwork, and innovation.
  • To meet those challenges, of today and of the future, that will ensure our growth and strength in the Avocado industry.