Mission and Goals
- To build our future rather than waiting for it to arrive.
- To be aggressive in building programs through service to our Grower Partnerships and Customer Alliances.
- To embrace challenges as potential opportunities by requiring teamwork and cooperation, facilitating our employees’ personal growth and expectations.
- Growth & Opportunity (Adopted September 2001)
- To be recognized for Leadership, Innovation, and Integrity in our industry.
- To achieve our full potential and to make our dreams become reality now, through dedication, teamwork, and innovation.
- To meet those challenges, of today and of the future, that will ensure our growth and strength in the Avocado industry.